Purpose in organizations

The author has studied the meaning of ‘Purpose’ in organizations and what constitutes
it. Starting from the most eye-catching actors – the employee, the leader or the
organization itself – it covers in depth the different angles. The question is whether this
can only be an individual matter valid for the employees, or perhaps that this ‘purpose’
is dominated by the influence of the leader of the organization. And also, how the
organization itself is influenced or influences.

That these aspects play a crucial role in organizations is not a gratuitous objection. It
has to be taken seriously because there is a lot at stake. Namely the motivation and
drive of employees, and at times, of the entire organization. This book recognizes this
by sharply confirming the possibility of burn-out if Purpose is missing, or if the Story
of the organization is not (anymore) present.

The author has not taken it lightly and has extensively surveyed the terrain. This both
from current management literature and from his own experience as a consultant and
organizational expert. As an extra, this book offers references to practical examples
and a useful model of how to diagnose and culture Purpose in organizations.

Jozef Van Ballaer is truly multi-facetted, with Master’s
diplomas in Philosophy, Human Ecology and Physical Education
as foundation, but also postgraduate certificates in Quality
Management, Prevention and Business Administration. His
professional career started in the nuclear but made him earlyon
very successful in implementing cultures within various
multinational companies, albeit with the emphasis on Health
& Safety. His current focus is on the impact of management
improvement on the motivation of teams.