Purpose in organizations

The author has studied the meaning of ‘Purpose’ in organizations and what constitutesit. Starting from the most eye-catching actors – the employee, the leader or theorganization itself – it covers in depth the different angles. The question is whether thiscan only be an individual matter valid for the employees, or perhaps that this ‘purpose’is dominated by the influence of the leader of the organization. And also, how theorganization itself is influenced or influences.

That these aspects play a crucial role in organizations is not a gratuitous objection. Ithas to be taken seriously because there is a lot at stake. Namely the motivation anddrive of employees, and at times, of the entire organization. This book recognizes thisby sharply confirming the possibility of burn-out if Purpose is missing, or if the Storyof the organization is not (anymore) present.

The author has not taken it lightly and has extensively surveyed the terrain. This bothfrom current management literature and from his own experience as a consultant andorganizational expert. As an extra, this book offers references to practical examplesand a useful model of how to diagnose and culture Purpose in organizations.