Entrepreneurial marketing. A guide for startups and growth companies

Deze uitgave is de Engelstalige versie van: Marketing voor ondernemers.

Entrepreneurs engage in marketing in ways that deviate
from traditional (mainstream) marketing. They start with a
set of means and in deploying them, goals gradually emerge.

Moreover, marketing resources are often leveraged in a creative
way. This textbook should not only inspire startups, but also
existing companies with growth ambitions.

Extra information related to this textbook ‘entrepreneurial
marketing’ (company examples, a blog, etc.) may be found on
www.logicalmanagement.be.

Marc Logman holds a Ph.D. degree in applied economics. He
is the founder and director of Logical Management, a company
specialized in developing tailormade step-by-step guides for
all kinds of marketing and management problems (from a
company specific marketing plan to company specific checklists
for partnerships, idea generation, business development, etc).
He has written many international articles and has received
an International Award in 2008 from SAVE International for
best paper. He is also a part-time program director/advisor
at Instima and a guest professor at business schools and
universities (such as the Antwerp Management School).